Bethlehem Tilahun Alemu

Bethlehem Tilahun Alemu

Founding soleRebels, the world’s first Fair Trade-certified footwear brand, and Garden of Coffee, a premium roast-to-order coffee company.

Addis Ababa, Ethiopia
She Turned Recycled Tires into a Global Footwear Empire
Creative & Lifestyle - 4 February 2026She Turned Recycled Tires into a Global Footwear EmpireBethlehem Tilahun Alemu built soleRebels, the world's first fair-trade footwear brand, by reimagining traditional Ethiopian "selate" shoes for the global stage.

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Bethlehem Tilahun Alemu | Hali.Africa